Reigniting a Nonprofit's Digital Presence with Focused Strategy and Content
Overview
Content Strategist & Community Lead (2021–2023)
When I joined the EACD, the organization was still finding its footing again after the impact of COVID-19. Community momentum had slowed, and its digital presence needed a refresh. My role was to help breathe life back into the network—reconnecting members, reigniting engagement, and making the EACD feel relevant and active again.
My mission? To create meaningful touchpoints for communication professionals across Europe through a mix of digital events, content, and community outreach. Here’s how I approached it:
Crafted and executed a digital engagement strategy to rebuild the EACD’s sense of community.
Managed newsletters, blog content, and social media with a consistent, engaging voice.
Focused on accessibility and interactivity—designing events and content that encouraged participation and made members feel seen and heard.
Key Achievements
Successfully delivered the EACD Summit 2023, using targeted digital marketing to boost visibility and draw strong participation.
Grew LinkedIn followers by 8–9% monthly, through organic strategies that emphasized authenticity and thought leadership.
Reached a 25% average email open rate—well above industry benchmarks—by sharing content that genuinely resonated with members.
Repurposed event materials into bite-sized blog posts, LinkedIn takeaways, and short video clips to keep the conversation going long after each event ended.
Impact
Visibility
Helped position EACD once again as a trusted and leading communication network in Europe.
Growth
Built strategies that nurtured consistent, organic growth across platforms and touchpoints.
Longevity
Transformed one-off events into long-lasting engagement tools that extended their reach and relevance.
New Membership Video
EACD Summit 2023 Promotional Video
“Always bringing creative ideas to the table, finding new ways getting messages out there in an impactful way, always on top of things, handling everything highly professionally.”
Tereza Urbankova, EACD Board Member and Senior Global Media Relations Manager at Boehringer Ingelheim
“She has been instrumental in ensuring consistent and impactful communication across all of EACD's channels and helped lead to a strengthened positioning for the organisation, its content and events.”
Dennis Larsen, EACD Board Member and Managing Partner at ReputationInc