About Suzanne Frijling

Why I Do What I Do

I've always been chasing stories.

Stories that broaden horizons. Stories that connect people across cultures. Stories that make you stop and think.

That's what drew me from art galleries in Istanbul to running a B&B in Cuba. And it's the same instinct that pulled me into content strategy: finding the thread that ties everything together and makes sense of the chaos.

See how I can help you

The Unconventional Path

Straight after high school in Holland, I was supposed to spend “just a year” in Spain learning Spanish. Instead, I came back with a degree in art history from the University of Málaga.

That choice opened doors across continents:

In Istanbul,

I joined a leading art institution’s curatorial research team.

My favorite spot to eat balik ekmek, fish sandwich, during breaks.

I managed a gallery and co-curated exhibitions of high-value contemporary art, where every piece needed context, every artist had a story, and every exhibition was an exercise in connection.

In Quito,

At an inauguration of our new exhibition at the gallery.

I took the biggest leap: building my own Bed & Breakfast from scratch. No Amazon deliveries. No reliable internet. Just improvisation, persistence, and a lot of creative problem-solving.

In Trinidad de Cuba,

With a guest at the viewpoint of the Valley of the Sugarmills. I was also a professional tour guide explaining the fascinating Cuban history.

Explore my past projects

“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”

Vincent van Gogh

Then Everything Stopped

COVID hit, and I lost the business overnight. For a moment, I didn't know what came next. But losing everything also gave me something unexpected: the freedom to start over.

I threw myself into content marketing. Ran a virtual summit. Started writing, strategizing, building. And soon after, the European Association of Communication Directors brought me on board.

That's when I realized: all those years of curating art, managing galleries, and improvising in Cuba weren't detours — they were training.

Training to:

  • See the story beneath the surface.

  • Organize chaos into something meaningful.

  • Adapt when things don't go as planned.

What I Bring To Your Content

  • Art historian's eye

    I see structure, narrative, and emotional impact — not just words on a page.

  • Curator's Precision

    Every piece needs a purpose and a place. Nothing random, nothing wasted.

  • Owner's Resilience

    I've built businesses with limited resources. I understand real-world constraints.

  • Cultural Translator

    I've lived between worlds in English, Dutch, and Spanish

I've been the outsider. The improviser. The person trying to make a story land in a place that isn't home. That's why I don't just write content. I help you figure out what story you're actually telling — and how to tell it in a way that connects, no matter who's listening or where they are.

Let's work together