About Suzanne Frijling

Why I Do What I Do

I've always been chasing stories.

Stories that broaden horizons. Stories that connect people across cultures. Stories that make you stop and think.

That's what drew me from art galleries in Istanbul to running a B&B in Cuba. And it's the same instinct that pulled me into content strategy: finding the thread that ties everything together and makes sense of the chaos.

See how I can help you
See how I can help you

The Unconventional Path

Straight after high school in Holland, I was supposed to spend “just a year” in Spain learning Spanish. Instead, I came back with a degree in art history from the University of Málaga.

That choice opened doors across continents:

In Istanbul,

I joined a leading art institution’s curatorial research team.

Two men sitting at a table by the water with a city skyline of Istanbul and mosques in the background, and a seagull flying overhead.
Blue handwritten checkmark with a loop, pointing downward on a black background.

My favorite spot to eat balik ekmek, fish sandwich, during breaks.

I managed a gallery and co-curated exhibitions of high-value contemporary art, where every piece needed context, every artist had a story, and every exhibition was an exercise in connection.

In Quito,

Suzanne Frijling at an art gallery talking and holding drinks.

At an inauguration of our new exhibition at the gallery.

A turquoise hand-drawn arrow pointing downward with a looping curve, set against a black background.

I took the biggest leap: building my own Bed & Breakfast from scratch. No Amazon deliveries. No reliable internet. Just improvisation, persistence, and a lot of creative problem-solving.

In Trinidad de Cuba,

A man and Suzanne Frijling on a viewing platform overlooking a scenic landscape of mountains, fields, and trees in Trinidad, Cuba. Suzanne Frijling is pointing at something in the distance.

With a guest at the viewpoint of the Valley of the Sugarmills. I was also a professional tour guide explaining the fascinating Cuban history.

Explore my past projects
Explore my past projects

“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”

Vincent van Gogh

Then Everything Stopped

COVID hit, and I lost the business overnight. For a moment, I didn't know what came next. But losing everything also gave me something unexpected: the freedom to start over.

I threw myself into content strategy and content marketing. Ran a virtual summit. Started writing, strategizing, building. And soon after, the European Association of Communication Directors brought me on board.

That's when I realized: all those years of curating art, managing galleries, and improvising in Cuba weren't detours — they were training.

Training to:

  • See the story beneath the surface.

  • Organize chaos into something meaningful.

  • Adapt when things don't go as planned.

What I Bring To Your Content Strategy

  • Yellow eye icon with radiating lines on a black background.

    Art historian's eye

    I see structure, narrative, and emotional impact — not just words on a page.

  • Neon yellow jigsaw puzzle pieces on black background, with the number 5 on one piece.

    Curator's Precision

    Every piece needs a purpose and a place. Nothing random, nothing wasted.

  • Neon outline of a small plant with leaves growing from the ground.

    Owner's Resilience

    I've built businesses with limited resources. I understand real-world constraints.

  • Cultural Translator

    I've lived between worlds in English, Dutch, and Spanish

I've been the outsider. The improviser. The person trying to make a story land in a place that isn't home. That's why I don't just write content. I help you figure out what story you're actually telling — and how to tell it in a way that connects, no matter who's listening or where they are.

Let's work together
Let's work together