Why I Do What I Do
These days, I help small teams and nonprofits bring order to their content strategies. But to get here? I’ve taken a very unconventional route.
If I had to sum it up, I’ve always been chasing stories.
Stories that broaden horizons, stories that connect people across cultures, stories that make you stop and think. That’s what drew me from art galleries in Istanbul to running a B&B in Cuba. And it’s the same instinct that pulled me into content strategy: finding the thread that ties everything together and makes sense of the chaos.
“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”
Vincent van Gogh
My Unconventional Career Path
Straight after high school in Holland, I was supposed to spend “just a year” in Spain learning Spanish. Instead, I came back with a degree in art history from the University of Málaga.
That choice opened doors across continents:
In Istanbul, I joined a leading art institution’s curatorial research team.
In Quito, I managed a gallery and co-curated exhibitions of high-value contemporary art.
In Cuba, I built my own B&B from scratch — and when things didn’t work as planned, I learned how to improvise fast.
Then came COVID. I lost the business overnight. But I also gained something: the chance to reinvent myself. I threw myself into content marketing, ran a virtual summit, and soon after, the European Association of Communication Directors brought me on board.
What This Means for Your Content Strategy
When we work together, here’s what changes:
No more “random acts of content.” Every post, article, or email connects to a bigger plan.
Your content finally sounds like you — clear, consistent, and aligned with your audience.
You’ll stop wasting time spinning your wheels. I’ll set up a structure that keeps things running smoothly, even when you’re busy elsewhere.
And because I’ve been the outsider, the improviser, the translator — I’ll bring fresh eyes and make sure your content actually lands across cultures.
Bottom line: I don’t just give you more content. I give you a strategy that frees you up and moves your organization forward.
My Edge: Multilingual & Cross-Cultural Perspective
On top of that, I bring something many strategists can’t:
Multilingual reach. Fluent in English, Dutch, and Spanish, I don’t just translate words — I adapt them so they work across cultures. That’s gold if you’re speaking to international audiences.
A humanities-trained brain. Studying art history taught me to observe, research deeply, and think critically — skills that turn into sharper insights for your content.
Curiosity + creativity. I ask the questions that get to the heart of your audience. I also find outside-the-box solutions when “best practices” aren’t cutting it.