Making Leadership Frameworks Click on TikTok and LinkedIn
Overview
Content Creator (2024 – Present)
As a content creator for a female leadership author, I helped elevate her book's visibility and increase audience engagement by translating complex leadership frameworks into relatable, visually appealing content. My goal was to make leadership more accessible and inspire readers with content that connected emotionally and intellectually.
The objective? To increase book visibility, foster deeper engagement with her audience, and spark meaningful conversations around female empowerment. I achieved this by:
Creating engaging carousel posts and short-form videos that broke down key leadership frameworks in an easy-to-understand way.
Crafting a tailored content strategy that amplified the author’s voice, positioning her as a trusted thought leader in the space.
Finding creative ways to make dense leadership concepts not only digestible but truly impactful for a wide audience.
Key Achievements
Increased engagement across Instagram, LinkedIn, and TikTok, driving a significant boost in book sales.
Transformed complex leadership frameworks into visually compelling and shareable content, making the book’s ideas more approachable for everyone.
Developed a content strategy that positioned the author as an expert, attracting new followers and deepening connections with her existing audience.
Impact
Engagement
Sparked meaningful conversations by making leadership concepts more accessible and relatable.
Empowerment
Helped amplify the author’s voice, positioning her as a thought leader in the female leadership space.
Reach
Grew the author’s online presence, fostering deeper connections with her audience across multiple platforms.
Jenny Jarvis, COO at Energy Saving Trust