Bringing Structure and Story to a Growing Food Tour Brand

Overview

Content Strategist & Manager (2024–Present)

When I began working with Food Lover Tour, the company already had a strong foundation—a passion for food, culture, and connection. My job was to take that energy and turn it into a clear, compelling digital presence that could scale across cities and channels.

The goal? To increase bookings, grow the email list, and tell a consistent story that celebrated local experiences and built trust with new audiences. Here’s how I approached it:

Rewrote over 10 city-specific tour descriptions to improve clarity, storytelling, and SEO—making it easier for travelers to find and book.
Created a content strategy that reflected the brand’s heart: local businesses, cultural immersion, and intimate, small-group experiences.
Introduced scalable content workflows, helping the team work more efficiently and stay aligned as the business expanded.

Key Achievements

SEO – Optimized all tour descriptions, leading to improved organic traffic and a noticeable increase in booking conversions.
Strategy – Built a content plan rooted in storytelling and brand values, which increased digital engagement and repeat interest.
Workflow – Professionalized the content production system, saving time and improving output quality across the board.
Engagement – Created engaging social media assets—from carousels and Reels to blogs—that boosted brand visibility and interaction.
Production – Planned and led high-impact photo and video shoots in Bordeaux and Marseille, generating standout visuals for campaigns.

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