Helping a British B2B Construction Brand Connect with the Dutch Market
Overview
Content Strategist & Localisation Partner (April 2025–present)
Premier Modular wanted to grow in the Netherlands, but their content wasn’t supporting that ambition. The Dutch website relied on literal translations, LinkedIn activity was irregular, and the tone felt too formal for the local market.
I was brought in to make the content work — linguistically, culturally, and commercially.
My mission? To turn Premier Modular’s Dutch content into a clear, usable sales and visibility tool. Here’s how:
Fully localised the Dutch website, including SEO titles and meta descriptions
Wrote and adapted blogs and case studies, managing everything in WordPress
Built a localised LinkedIn strategy, increasing posting from once a month to three times per week
Introduced a more human, accessible tone of voice, aligned with Dutch communication norms
Worked closely with the Dutch sales representative to align content with real buyer needs
Key Achievements
Increased average daily LinkedIn impressions from ~6 to ~2,380, transforming LinkedIn into a visible channel for the Dutch market.
Achieved a ~9× increase in average daily clicks, indicating stronger interest in Premier Modular’s offering.
Maintained a stable ~3% engagement rate, even as reach and posting frequency increased significantly.
Successfully delivered a fully localised Dutch website, aligned with both user experience and SEO best practices. Now also actively used by sales in prospect conversations
Established a consistent content rhythm across website, blogs, case studies, and LinkedIn.
Impact
Commercial Confidence
Gave sales content they can genuinely rely on — including a website that finally feels fit for selling.
Relevance
Shifted the brand’s tone and messaging to feel more human, accessible, and culturally aligned with Dutch communication styles.
Growth
Built a content foundation that supports ongoing visibility, engagement, and sales conversations in the Netherlands.